
To celebrate National Travel and Tourism Week, Governor Abigail Spanberger today announced that more than $2.2 million in matching grant and sponsorship funds will be awarded to 143 local tourism programs.
The Virginia Tourism Corporation (VTC)’s Marketing Leverage and Destination Marketing Organization (DMO) Marketing Programs — which award these grants — pair local marketing investments with matching state funds to support Virginia’s tourism industry, extend overnight stays, and encourage visitors to spend more across the Commonwealth. Local partners will commit $4.3 million to match the VTC grant funds, generating $6.5 million in new marketing and event production initiatives. In total, these awards will impact 858 localities, businesses, organizations that partner with VTC to encourage statewide tourism.
“The strength of Virginia’s tourism industry is critical to local economies across every region of our Commonwealth,” said Governor Abigail Spanberger. “From rural communities to our urban centers, this funding will showcase the full breadth and beauty of our home while supporting jobs, expanding opportunities for small businesses, and driving economic growth statewide.”
Visit SoSi in Danville received $30k for Welcome to SoSi. Martinsville Speedway received a $30k grant for the race to the chase.
The Laurel Hotel in Danville received a $20k grant for Stay, Play, & Unwind: The Laurel Getaway Experience. The West Piedmont Planning District Commission also received $20k for Life in SOVA.
To view the full list of grant recipients click here.